Board of Directors


Chairman & President of the Board, Head of Communications Committee

Country Manager, Amway Philippines

Leni is currently the Country Manager of Amway Philippines L.L.C. She is also a board of director for The Direct Selling Association of the Philippines (DSAP) where she actively leads the Communication Committee. She is a graduate of a degree in Psychology at the University of the Philippines-Diliman where she finished a master’s degree in Business Administration. She has been with Amway Philippines for twelve (12) years. To date, Leni has two (2) decades of marketing experience in the consumer, pharmaceutical and direct selling industries.  Leni is a member of the Haribon Foundation since 2002.

Marie Judy Abrina

Marie Judy Abrina

Vice-President, Head of Ways and Means Committee

Head of Marketing, Synnovate Pharma Corporation

Rose Famorca, Nu Skin Philippines

Rose Famorca

HADSAP Secretary

Nu Skin Philippines, Marketing and Communications Manager

Rose heads Marketing of Nu Skin Philippines. She has been with the company for 10 years. She is a graduate of B.S. Management and Master of Business Administration from the Ateneo de Manila University.



Director for Operations, GNLD Philippines

Juls is a CPA and a graduate of Master of Business Administration at De La Salle University. He oversees the Philippine market of GNLD International, a California-based nutrition company, as Director of Operations. He is the concurrent Director and Treasurer of the Direct Selling Association of the Philippines. Juls is an active member of Rotary International and affiliated with the Philippine Institute of Certified Public Accountants.

Nino Bautista

Nino Bautista

Head of Membership Committee

Founder and Managing Director, Bargn Farmaceutici Phils Co

Marquez Apable

Head of Internal Affairs/Administrative Committee

Operations Manager at 4Life Philippines, L.L.C.